Tucson SEO - Google Search Engine Optimization

Google Search Engine Optimization, Internet Marketing, SEO Optimization, SEO for Small Business, Tucson SEO

The first step in any optimization campaign is to pick the content you will be optimizing for.  While there is no guaranteed top search engine ranking technique, the steps presented below should help you increase your standing in the SERPs.  It is important to remember that ranking high on a search engine is more science (math to be exact) and hard work, than it is luck.  Now let’s get to work on web site SEO.

There are a couple of ways to do this.  The two free tools that I have used when researching keywords are http://freekeywords.wordtracker.com/gtrends and the Google keywords tools.  The reason we need to use these tools when attempting to optimize our site for Google is to find those niches that relate to our product, but are not over SEO’d (we’ll get into that in a subsequent article).

To use the Wordtracker program, just go to the site and type in a keyword that you are thinking about using.  You can then sort through the results returned (these are called long tail keywords) by clicking on the bar graph icon that is displayed on the right hand side of the results table.  Ideally, you want a niche that has less than 30,000 competitors, and more than 100 searches per day.  Typically, I will take a niche as long as the competition is somewhere around 30,000 even if the daily searches are only around 50-75.  This tool is ok, but I am not sure how accurate it is.

I also like to use the Google keyword tool.  You can either sign up for an AdSense account (there are benefits to this and it is free), or you can use the tool by going here (https://adwords.google.com/select/KeywordToolExternal).  Using this tool, Google will spit out a whole mess of possible keyword ideas that are related to your product - as long as you use a relevant keyword when you initiate the query.

The “Advertiser Competition” column indicates how many people are advertising using those keywords and will give you a general idea of how many people you are competing with.  “Local Search” tells you how many people are searching in your geographic area (the US), and the “Global” tells you how many globally.  “Match Type” is used to tell Google what type of queries you are looking for.  Most of the time I am only interested in looking at the information using the “Phrase” filter.  I structure my sites around very specific phrases and complimentary keywords.

Once you have found the keyword phrase you want to target, the next step is to go out to Google and run a search on that query.  This will tell you how much competition there is.  I like to focus on phrases that have right around 50,000 pages or less.

These are just the beginning steps of this process.  Next we will need to look at various on page SEO elements to ensure that your site will get the attention it needs from Google.

Till next time, cheers!

Google Search Engine Optimization

admin @ July 7, 2009