Google maps optimization is changing the face of search engine results. It is a fairly recent change to the search engine system that has a highly interactive visual element. Approximately 30% of the visual space on a search engine results page to a submitted query [...]]]>

Google maps optimization is changing the face of search engine results. It is a fairly recent change to the search engine system that has a highly interactive visual element. Approximately 30% of the visual space on a search engine results page to a submitted query is dedicated to a map that identifies the locations of relevant businesses and marks them with small red balloons. The goal of any business wanting to increase customer traffic, is to appear as a red balloon in these query results. It is becoming known as the 7-pack. Typically, Google will show up to seven relevant businesses next to the map with their red balloon markers. These are the top seven most reliable and relevant results for the query entered into the search engine.

There are many different factors used to gauge whether a site is considered reliable and relevant and SEO partner companies use these likely elements to increase the recognition for businesses. To start, Google maps optimization relates directly to location, so if you want to appear in the results for a certain area, you better have a business located there. If you also want appear in the results for nearby cities, then that would require some additional SEO partner work.

Unlike the phone book, where the alphabetical system predominates visibility, the business category seems to have a larger effect for a Google maps optimization search. In almost any phone book you can find businesses that have names such as A1 Auto, which is meant to get them listed at the beginning of the automotive section. Ranking well on a Google maps optimization search is not all that different than trying to be at the beginning of the phone book. It is a viable tactic to getting more business. However, with the Google search, it is better to have your business listed in an appropriate category, than to have a lot of keywords added to the business name. Keywords in the business name are important, but they also tend to happen naturally. Harry’s Automotive, Prairie Real Estate, or Austin Appliance Repair all have keywords as a natural part of their business name.

Just as links are important in SEO work, building citations with the correct business contact information is important for Google maps optimization. In this case, citations are directly referencing the business name, address, phone and email address. The more the Googlebots see the correct contact information on the internet, the more they will consider it an indicator of business verification and reliability. Without this reliability, the successful results from user searches could drop and injure Google credibility as well. It is in the search engine’s best interest to only provide reliable results to queries. Similarly, if Google finds a lot of citations for a business, but the contact information does not match, it can drop the credibility of your site.

Reviews and ratings are helpful with the sentimental analysis done by Google, but the point is listing in the 7-pack, so proximity to locations is a key factor. It doesn’t necessarily have to be near a city center. People often search for restaurants near their hotel, or places to stay near a prominent tourist site. It’s not necessarily the city center, but proximity to what people are searching that is important. If your business is near a popular tourist site, then it might be wise to associate that into the SEO work being completed. It could help the Google maps optimization rank.

Lastly, the age and expiration of the domain can be a factor with Google maps optimization. If a business has been around for sometime, or has a domain expiration that is far distant, that is considered more reliable in the eyes of Googlebots. It would be poor for Google credibility if they were to recommend a business that had closed or out of service. After all, the positive results users get from the search queries is what ultimately brings them back to ask again.

Just the way [...]]]> If you’re responsible for managing an email marketing campaign, you really need to concern yourself with the way that the message will appear to readers once it is opened. Despite having relatively low overhead compared to other forms of marketing, email marketing does still take substantial time and effort to do effectively.

Just the way that a web page can look different in Internet Explorer than it does in Firefox, you’ll also find that email messages look different in Outlook than they do in Gmail. And those differences in the way that the HTML is presented to the reader exist between every one of the popular email client programs.

Most people test out their email messages by just viewing the HTML as it appears in a web browser. Beyond this, it is common to simply send a test copy to yourself, and maybe to a few coworkers for proofing. But the problem is that this only shows you how the message looks in the specific environments that it is being viewed. You need a wider sample in order to represent your full base of subscribers.

The simplest and most elegant HTML email testing solution is actually built right in to ActiveCampaign’s Email Marketing software package. The email testing feature allows you to see, at a glance, what your message will look like in every major email reader. It also highlights the specific code that you can change to correct the problem. No other tool in the world can do that.

This represents a major advance in the email marketing design workflow, because in the past the only tools available to generate a preview of your message template didn’t work very well. They tended to work slowly, and to simply give you a set of large images to look at to see what the message would look like. Having a tool that actually shows you which code you need to change is revolutionary.

The truth is, [...]]]> Business article marketing can be a very effective way to increase your profits. The reality is, providing great free information is one of the top methods for boosting profits. It works because (a) it builds back links to your site and (b) provides free traffic, assuming you have a quality article.

The truth is, most marketers do not derive nearly the value they could from their articles. Many people just rewrite some PLR content and then post them on the directory. This will get you a one way link. However, it will not get you much traffic, because people want quality information. Here are three tips to make your search engine marketing articles more effective

1) Break up the content

In other words, ensure you provide plenty of bullet points and subheadings to make it more interesting for both the skimmer and the reader. Many articles on directories have just two or three giant paragraphs. This is a sure way to lose the reader. Instead, breaking up the content is the best way to keep people interested.

2) Be consistent

The best way to see results from your marketing is to submit new articles every week, or even day. Many marketers go days and even weeks without submitting new content. The best way to see results is to just churn out new articles every day.

3) Target good keywords

The reality is, the directories are not going to get ranked for highly competitive keywords. For this reason, you are better off picking a lot of real uncompetitive terms and going after them. None of the articles individually will bring in a lot of traffic, but cumulatively it will be significant.

The bottom line business article marketing can be extremely effective, when done right. Implement these three tips, and you will see results shortly.

First and foremost, begin with keyword research including synonyms, root phrases, potential keyword variations and keyword modifiers. After doing so, begin to create content. When choosing the content, you need to consider two things [...]]]> Powerful domain ranking and new websites can be differentiated through competitive keyword rankings by SEO packages, time, content and links.

First and foremost, begin with keyword research including synonyms, root phrases, potential keyword variations and keyword modifiers. After doing so, begin to create content. When choosing the content, you need to consider two things which are the landing pages and primary keywords and content pages and supporting keywords. Each page must have at least one topic in order to gain strength over time. The page must be themed correctly to get a good rank.

After the scale and content are added, you must allow the pages to mature elegantly and supplement them with backlinks from any other sites. Adding more content will result to dynamic and perpetual ranking factor. You can re-purpose aged pages in order to rank and augment other pages. The next thing that needs to be done is to add links. This will give your website enough peer review which will reinforce and validate on page claims.

This is called theme mirroring. A site will gather pertinent link from significant site. This is an essential procedure that all webpage, links relationships are built upon. As a result, the targeted pages will gain foothold when the site develops by the finale of the mentioned aggregate factors which are content, time and links.

The end results are the internal pages will become visible in the Search Engine Result Pages. The website will begin to get good rank because of keyword variations. Over time, the rankings will be more optimistic. Any endeavor or campaign for Search Engine Optimization, the ultimate objective is to bud website authority. The amount of these three needed to breach the highest 10 outcomes will all depend on the obstacle to competition, thoroughness and entry of your site.

It may sound simple but this is the root of San Diego SEO that internet marketers know. The hardest part for most people however is discerning what to carry out and when to do it for maximum outcomes without putting in danger the long-term advantages for short-term benefits. Because of this SEO amateurs and SEO professionals will be distinguished when it comes to executing and initiating properly search engine optimization campaign.

The first step in any optimization campaign is to pick the content you will be optimizing for.  While there is no guaranteed top search engine ranking technique, the steps presented below should help you increase your standing in the SERPs.  It is important [...]]]>




The first step in any optimization campaign is to pick the content you will be optimizing for.  While there is no guaranteed top search engine ranking technique, the steps presented below should help you increase your standing in the SERPs.  It is important to remember that ranking high on a search engine is more science (math to be exact) and hard work, than it is luck.  Now let’s get to work on web site SEO.

There are a couple of ways to do this.  The two free tools that I have used when researching keywords are http://freekeywords.wordtracker.com/gtrends and the Google keywords tools.  The reason we need to use these tools when attempting to optimize our site for Google is to find those niches that relate to our product, but are not over SEO’d (we’ll get into that in a subsequent article).

To use the Wordtracker program, just go to the site and type in a keyword that you are thinking about using.  You can then sort through the results returned (these are called long tail keywords) by clicking on the bar graph icon that is displayed on the right hand side of the results table.  Ideally, you want a niche that has less than 30,000 competitors, and more than 100 searches per day.  Typically, I will take a niche as long as the competition is somewhere around 30,000 even if the daily searches are only around 50-75.  This tool is ok, but I am not sure how accurate it is.

I also like to use the Google keyword tool.  You can either sign up for an AdSense account (there are benefits to this and it is free), or you can use the tool by going here (https://adwords.google.com/select/KeywordToolExternal).  Using this tool, Google will spit out a whole mess of possible keyword ideas that are related to your product – as long as you use a relevant keyword when you initiate the query.

The “Advertiser Competition” column indicates how many people are advertising using those keywords and will give you a general idea of how many people you are competing with.  “Local Search” tells you how many people are searching in your geographic area (the US), and the “Global” tells you how many globally.  “Match Type” is used to tell Google what type of queries you are looking for.  Most of the time I am only interested in looking at the information using the “Phrase” filter.  I structure my sites around very specific phrases and complimentary keywords.

Once you have found the keyword phrase you want to target, the next step is to go out to Google and run a search on that query.  This will tell you how much competition there is.  I like to focus on phrases that have right around 50,000 pages or less.

These are just the beginning steps of this process.  Next we will need to look at various on page SEO elements to ensure that your site will get the attention it needs from Google.

Till next time, cheers!

Google Search Engine Optimization

I performed my preliminary research and found that my test site performed decent. So, I decided to go out, conduct some in depth research on the fascinating world of boat covers and push on the [...]]]> Just wanted to provide you with a brief update on the paddle boat covers experiment that I am working.

I performed my preliminary research and found that my test site performed decent. So, I decided to go out, conduct some in depth research on the fascinating world of boat covers and push on the the next phase of this little trial. I want to see how long it will take me to get within the first five entries on page 1 of Google.

I don’t have any sites that have monster PR so I will be building this site’s SEO from the ground up (so to speak). If my hypothesis is correct, it should not take too long to reach this goal.

I will keep you updated as to its status.

…Fast forward two weeks…

It took almost no time for the new site to rise quickly through the SERPs to attain the desired rank.  One of the primary reasons for this is that the products were not properly SEO’d (if that is even a word).  Had the other sites in that niche paid closer attention to their design and SEO implementation it would have been much more difficult for me to come in and usurp their position.  I have found some product areas that are very weak (like this one), and I have found some product areas that are very strong (condo Big Bear).  You can compare the two product areas and see if you can fing the difference.

SEO for Small Business Tucson